THE ART OF DETAIL BLOG

Gamification Drives Brand Adoption

December 03, 2018

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and author of two recent New York Times and Wall Street Journal bestsellers: Contagious: Why Things Catch On, (2013) and Invisible Influence: the Hidden Forces that Shape Behavior (2016).  Dr. Berger has spent over 15 years studying how social influence works and what makes certain products and ideas “catch on.”  His studies have shown that “gamification” is a key catalyst for word- of-mouth marketing.

Dr. Berger says most of us are hardwired to notice games, and are excited to participate, watch, and -- most importantly -- share our experiences with others.   That’s a precise “fit” with the goals of exhibiting at a trade show -- to get people’s attention and to get them excited about buying your products or services.

Corporate Dimensions has adapted many of Dr. Berger’s ideas to the trade show environment, with fun competitions that draw people to your booth and helps transform them from attendees … to prospects … to customers.  Ask us about our Mobile Scavenger Hunts.

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Posted In: Events, Blog, The Art of Detail

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