THE ART OF DETAIL BLOG

Corporate Dimensions Blog

Gamification Drives Brand Adoption

December 03, 2018
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Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and author of two recent New York Times and Wall Street Journal bestsellers: Contagious: Why Things Catch On, (2013) and Invisible Influence: the Hidden Forces that Shape Behavior (2016).  Dr. Berger has spent over 15 years studying how social influence works and what makes certain products and...

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Chatbots Transform Mobile Apps into Helpful Virtual Assistants

December 03, 2018
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With growing popularity and improved capabilities, the use of Event Chatbots in mobile apps is likely to increase significantly in 2019. Chatbots add Siri-like conversational capabilities to event apps – answering questions, providing directions, confirming schedules … practically any application you can imagine!  

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SnapChat for Event Planners

December 03, 2018
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Snapchat is all the rage in the social media world these days. But how can you use it effectively in the event planning industry? Is there a way to harness the power of "telling a story" to promote an event and create buzz among attendess? Absolutely. 

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Livestreaming 101: Keys to Success

December 03, 2018
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Considering Live Streaming for your next conference?  Live Streaming is rapidly going mainstream as a critical element in successful events.  Live Streaming is a cost-effective audience builder, and it can add enormous value … but it’s important to understand some key prerequisites.

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Top Tips for Creating Successful Main Stage Powerpoint Presentations

December 03, 2018
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Most advice on 'How to PowerPoint' is based on the idea that you're going to present to a few people in a small conference room, either directly from a laptop, or projected onto a small screen.  And that IS the most common use of the software.  But someday you may find yourself on the Main Stage at a conference, standing in front of 100s or maybe even 1000s of people in a huge convention...

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