With growing popularity and improved capabilities, the use of Event Chatbots in mobile apps is likely to increase significantly in 2019. Chatbots add Siri-like conversational capabilities to event apps – answering questions, providing directions, confirming schedules … practically any application you can imagine!
For example, at the 2017 SXSW festival in Austin, Texas, the events team offered a fully capable chatbot named “Abby” to help attendees with FAQ’s. Over the course of the week, over 56,000 questions were asked through the event app, assisting attendees with venue maps, schedules, and other quick-to-answer questions. The bot was designed to be conversational and casual, aligning with the tone and event brand identity of SXSW.