Today’s events landscape is crowded, and competition for attention is fierce. Creating "buzz" on the trade show floor is pivotal to drawing attention away from the competition, increasing traffic to your booth, and maximizing return on your investment in face-to-face marketing.
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and author of two recent New York Times and Wall Street Journal bestsellers: Contagious: Why Things Catch On, (2013) and Invisible Influence: the Hidden Forces that Shape Behavior (2016). Dr. Berger has spent over 15 years studying how social influence works and what makes certain products and ideas...
With growing popularity and improved capabilities, the use of Event Chatbots in mobile apps is likely to increase significantly in 2019. Chatbots add Siri-like conversational capabilities to event apps – answering questions, providing directions, confirming schedules … practically any application you can imagine!
Snapchat is all the rage in the social media world these days. But how can you use it effectively in the event planning industry? Is there a way to harness the power of "telling a story" to promote an event and create buzz among attendess? Absolutely.
Clients fear live streaming may decrease attendance, but evidence shows that it typically raises attendance. People who view an event online are more likely to attend in person the following year.
Considering Live Streaming for your next conference? Live Streaming is rapidly going mainstream as a critical element in successful events. Live Streaming is a cost-effective audience builder, and it can add enormous value … but it’s important to understand some key prerequisites.
Most advice on 'How to PowerPoint' is based on the idea that you're going to present to a few people in a small conference room, either directly from a laptop, or projected onto a small screen. And that IS the most common use of the software. But someday you may find yourself on the Main Stage at a conference, standing in front of 100s or maybe even 1000s of people in a huge convention center...