What Do Millennials Really Want from Brands?
Nearly 800 respondents under age 35 participated in in a recent survey on the effect of brand communications before, during, and after an event. Find out what they said:
Nearly 800 respondents under age 35 participated in in a recent survey on the effect of brand communications before, during, and after an event. Find out what they said:
Posted in Events, The Art of Detail, presentations, social media, Conference, Meetings, Sales Kick Off, Apps for Events
Brain farts, filler words, stage fright, and speed talking can all turn an otherwise brilliant script into a spectacular failure. Help presenters hone and practice their performances. There’s even an app for people for whom English is not their first language.
Posted in Blog, Events, The Art of Detail
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and author of two recent New York Times and Wall Street Journal bestsellers: Contagious: Why Things Catch On, (2013) and Invisible Influence: the Hidden Forces that Shape Behavior (2016). Dr. Berger has spent over 15 years studying how social influence works and what makes certain products and ideas...
Posted in Blog, The Art of Detail, Chatbots
With growing popularity and improved capabilities, the use of Event Chatbots in mobile apps is likely to increase significantly in 2019. Chatbots add Siri-like conversational capabilities to event apps – answering questions, providing directions, confirming schedules … practically any application you can imagine!
Posted in Blog, Events, The Art of Detail, social media
Snapchat is all the rage in the social media world these days. But how can you use it effectively in the event planning industry? Is there a way to harness the power of "telling a story" to promote an event and create buzz among attendess? Absolutely.
Posted in Events, The Art of Detail, Livestreaming
Considering Live Streaming for your next conference? Live Streaming is rapidly going mainstream as a critical element in successful events. Live Streaming is a cost-effective audience builder, and it can add enormous value … but it’s important to understand some key prerequisites.
Posted in Blog, Events, The Art of Detail, presentations
Most advice on 'How to PowerPoint' is based on the idea that you're going to present to a few people in a small conference room, either directly from a laptop, or projected onto a small screen. And that IS the most common use of the software. But someday you may find yourself on the Main Stage at a conference, standing in front of 100s or maybe even 1000s of people in a huge convention center...