What Do Millennials Really Want from Brands?
Nearly 800 respondents under age 35 participated in in a recent survey on the effect of brand communications before, during, and after an event. Find out what they said:
8 Apps to Help Prepare Speakers for in-booth presentations and keynote speeches
Brain farts, filler words, stage fright, and speed talking can all turn an otherwise brilliant script into a spectacular failure. Help presenters hone and practice their performances. There’s even an app for people for whom English is not their first language.
Always Adopt the Attendees' Point of View
What makes a meeting truly stand out from others? It’s not necessarily how much money was spent, but how many memorable moments an attendee recalls. Conduct a “sensory exposure audit” of what attendees will experience throughout the event.
How to Tell When Your Exhibit is Past Its Expiration Date
A panel of industry experts discusses how to know when your exhibit’s past its prime and what to do about it. (The general rule is 3 to 5 years, but there are exceptions.) Evaluate finances, scrutinize your existing booth and run the numbers -- Read more about the steps you can take to make an accurate and educated decision in regards...
Thank You for 19 Fantastic Years!
Wow! It’s hard to believe Corporate Dimensions is celebrating our 19th Anniversary in Event Marketing. It seems like just yesterday when we opened our doors for the first time and began our incredible journey.
Part 1
Hotel contracts are intimidating. They’re designed that way. Think about it from the hotel’s point of view. The contract covers base fees, and everything over and above what’s agreed upon are “extras.” The hotel makes more money from all those extras … even as they drive your budget into the stratosphere.
Part 2
Here are the five additional Contract Savings Ideas.
Today’s events landscape is crowded, and competition for attention is fierce. Creating "buzz" on the trade show floor is pivotal to drawing attention away from the competition, increasing traffic to your booth, and maximizing return on your investment in face-to-face marketing.
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and author of two recent New York Times and Wall Street Journal bestsellers: Contagious: Why Things Catch On, (2013) and Invisible Influence: the Hidden Forces that Shape Behavior (2016). Dr. Berger has spent over 15 years studying how social influence works and what makes certain products and...
With growing popularity and improved capabilities, the use of Event Chatbots in mobile apps is likely to increase significantly in 2019. Chatbots add Siri-like conversational capabilities to event apps – answering questions, providing directions, confirming schedules … practically any application you can imagine!
